Public Relations Research

Course Feature

Cost

Free
Provider

Coursera
Certificate

Paid Certification
Language

English
Start Date

3rd Sep, 2018
Learners

No Information
Duration

No Information
Instructor

/

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1.5

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This Public Relations Research course is the perfect opportunity to learn the foundations of research in PR and how to use it to improve the performance of an organization. You will learn how to analyze and assess a need, identify and describe relevant publics, brainstorm and test messages and channels, monitor progress, and show impact and effectiveness of PR programs. This course is designed for students wanting to pursue careers in public relations as well as a refresher for entry level PR practitioners. Don't miss out on this chance to learn how to use research as the backbone of your strategic decisions based on evidence. Enroll now before the course closes on Monday, September 3, 2018.

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Course Overview

❗The content presented here is sourced directly from Coursera platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.

Updated in [August 31st, 2023]

Skills and Knowledge:
- Foundations of research in PR
- Practical application of research to improve organizational performance
- Analyzing and assessing a need for the organization
- Ensuring objectives are realistic and connected to outcomes
- Identifying and describing relevant publics
- Brainstorming and testing messages and channels
- Monitoring the progress of PR efforts
- Showing impact and effectiveness of PR programs
- Planning, designing, and conducting research to solve PR problems
- Using research as the backbone of strategic decisions based on evidence.

Professional Growth:
This course, Public Relations Research, contributes to professional growth by providing students with the foundational knowledge and skills needed to conduct research in the field of public relations. By learning how to plan, design, and conduct research, students will be able to improve their organization's performance and make strategic decisions based on evidence.
The practical application of research in public relations allows professionals to analyze and assess the needs of their organization, ensure that objectives are realistic and connected to desired outcomes, identify and describe relevant publics, brainstorm and test messages and channels, monitor the progress of PR efforts, and demonstrate the impact and effectiveness of their programs.
By completing this course and earning a Course Certificate, students will demonstrate their proficiency in conducting research in public relations. This certification can enhance their professional credentials and make them more competitive in the job market. Additionally, the course serves as a refresher for entry-level PR practitioners who want to brush up on their knowledge of the field.
Overall, this course provides valuable skills and knowledge that can contribute to professional growth in the field of public relations.

Further Education:
This course titled "Public Relations Research" is suitable for preparing for further education in the field of public relations. It provides foundational knowledge and skills in conducting research for PR purposes, which can be valuable for pursuing a career in public relations or for refreshing the knowledge of entry-level PR practitioners. The course covers various aspects of research in PR, including analyzing needs, setting objectives, identifying relevant publics, testing messages and channels, monitoring progress, and demonstrating impact and effectiveness. By completing this course, students can gain the basic knowledge and skills necessary to plan, design, and conduct research to solve PR problems and make strategic decisions based on evidence.

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