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Updated in [August 18th, 2023]
Skills and Knowledge:
This course will provide skills and knowledge on how to handle negative reviews, how to get the review removed or turned into a positive review, how to protect a business, staff and oneself online with Online Reputation Management, and how to monitor reviews and other online media. Additionally, the course will provide step-by-step directions for creating social media accounts for a company, as well as cheat sheets and guides to help confirm and claim online business profiles in review listing and mapping websites.
Professional Growth:
This course contributes to professional growth by providing business owners, managers, and professionals with the knowledge and tools to effectively manage their online reputation. It covers topics such as how online review websites work, how to react to a negative review, how to get the review removed, and how to protect a business, staff, and oneself online with Online Reputation Management. Additionally, the course provides cheat sheets and guides to help users confirm and claim their online business profiles in review listing and mapping websites, as well as step-by-step directions for creating social media accounts for their company. With this knowledge, users can learn how to avoid bad reviews, increase positive reviews, and build an online reputation management strategy, which will help to increase sales and gain more happy customers.
Further Education:
This course is suitable for preparing further education as it provides comprehensive information on how to handle negative reviews and build an online reputation management strategy. It covers topics such as how online review websites work, how to react to a negative review, how to get the review removed, what is online reputation, how to protect a business online, and how to monitor reviews and other online media. Additionally, the course includes cheat sheets and guides to help business owners confirm and claim their online business profiles in review listing and mapping websites. The instructor, Steve Phillips, has over 15 years of search engine optimization and online reputation management experience. This course is designed for local business owners, professionals, and service industries.
Course Syllabus
Understanding Online Reputation Management and Why It's Important
Online Reputation Management and Negative Business Reviews
Local Listings and Map Websites
Bury Bad Reviews in Search Engine Results
Earning Better Reviews