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Updated in [July 18th, 2023]
This MBA course in Retail Business Merchandising and E-commerce provides students with an in-depth understanding of the strategies and techniques used in the retail industry. The course covers topics such as retail management, retail marketing mix, Porter Five Force Model, SWOT Analysis, consumer vs customers, variety vs assortment, types of retail stores, trading area, omnichannel and e-commerce, Warby Parker Omnichannel Case study, customer data in retail business, store layout and design, retail finance and accounting, category and inventory management, and e-commerce and D2C brands. Students will gain an understanding of the fundamentals of retail business, the importance of customer data, and the strategies used to create a successful retail business. They will also learn how to use financial metrics to measure the success of their business, and how to create a successful e-commerce and D2C brand. By the end of the course, students will have the knowledge and skills to create and manage a successful retail business.
Course Syllabus
Introduction to Retail Management Basics
Types of Retail store and Trading area
Omnichannel and e-commerce
Warby Parker Omnichannel Case study
Customer Data in retail management
Store layout and design
Retail finance and accounting
Inventory management and warehousing
Introduction to Statistics
Category and Inventory Management
E-commerce and D2C brands
Forecasting and Demand planning
