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Updated in [July 18th, 2023]
This Retail Business Mastery: Retail Management and Merchandising course is designed to provide learners with the knowledge and skills necessary to become successful professionals in the Retail industry. The course is divided into 9 modules, covering the key professional elements related to the Retail industry. It is designed to help both job seekers and individuals with some experience who want to start a business.
The course will help learners understand the skills required for successful selling, the sales cycle, the theory of expectancy, productivity techniques for maximum selling, communication skills for relationship selling, the selling process, consumer buying process, dealing with difficult customers, dealing with suppliers, dealing with the management of stock, and introduction to retail merchandising.
By the end of the course, learners will have a comprehensive understanding of the Retail industry and the necessary skills to become successful professionals in the field.
Course Syllabus
Introduction
Productivity Techniques for Maximum Selling
Communication Skills for Relationship Selling
The Selling Process, Theories and Sales Promotions
The Importance of Consumer Behavior
Dealing with difficult customers
Deal with Suppliers
Dealing with the management of stock
Retail Merchandising
Concluding Remarks