This free course, Retail Marketing, is perfect for anyone looking to gain a better understanding of how retailers use marketing to communicate with their customers. It covers definitions of retailing and consumers, the basics of communications, the importance of segmentation and targeting, and the use of digital and traditional media. It also looks at the role of branding and the importance of customer service. With this course, you will gain the knowledge and skills to help you succeed in the retail industry.
Retail Fundamentals
4.0
Edx1,101 learners
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This course, part of the Retail Management Professional Certificate program, is designed to help you understand the four key components of the retail business: demand forecasting, inventory management, assortment planning, and pricing decisions. You will learn about the challenges retailers face and explore methods and techniques to address them. Simulation tools are available to help you internalize the concepts. The course takes a hands-on, problem-driven approach to help you make better decisions at every step of the retail process. It is suitable for retail owners, store managers, undergrad business majors, and retail specialists.
Retail Management
1.5
Swayam92 learners
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This course on Retail Management is designed to provide MBA students, instructors, faculty members and professionals in the marketing domain with an overview of the retail industry, concepts and processes. It will cover topics such as types of retailers, multichannel retailing, consumer buying behavior, retail marketing strategies, selecting retail site locations, supply chain management, merchandising, pricing, store management, store layout & design, customer service, franchising, legal and regulatory framework of franchising, retail analytics and more. This course will also help students develop appropriate values like frugality and care in making investment. All retail companies will value this course.
Introduction to Retail Management
2.5
Edx136 learners
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This course is an ideal introduction to retail management for those looking to understand the business model of a retail business. It covers the evolution of retail formats, and provides an in-depth look at the theories and illustrations that explain the retail business. Through this course, you will gain a comprehensive understanding of the retail industry and the various aspects of retail management. So, if you're looking to gain a better understanding of the retail industry, this course is for you.
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