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Updated in [July 25th, 2023]
This Sales Analytics course is designed to equip sales professionals and those looking to enter the field with the essential skills and knowledge needed to make data-driven decisions, increase sales, and achieve their career goals. Through hands-on projects and real-world case studies, participants will learn how to prepare and process sales data, visualize sales data and create dashboards, use decision tree models to segment leads and identify most-likely-to-convert leads, master the art of sales forecasting, including trend analysis and predictive modeling, and become proficient in making regression models to predict churn probability and creating retention plans.
This course is ideal for sales professionals, marketers, business analysts, entrepreneurs, and students who want to gain a competitive edge in the market and understand the key metrics and techniques used by top sales professionals to measure performance, identify trends, and make data-driven decisions. Participants will also learn how to effectively communicate their findings to stakeholders and drive business results.
Enrolling in this course is a must for anyone looking to succeed in today's data-driven world. Participants will benefit from a carefully designed curriculum, step-by-step guidance, sales-related examples and case studies, and downloadable Excel files.
Course Syllabus
Introduction
Measuring performance using KPIs
Analyzing sales data and finding answers
Visualizing Sales Data
Modeling the sales process & Prospecting
Deriving more value from existing customers
Sales Forecasting
Increasing Customer Lifetime
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