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Updated in [October 18th, 2023]
What does this course tell?
(Please note that the following overview content is from the original platform)
learn customer personna and customer value journey how to move customers through sales funnel
What youll learn:
Digital Marketing Strategies
Customer Value Journey
How to lead customer through sales funnel
How to create customer profile for digital marketing
fundamentals of marketing
Digital world is ever evolving and marketing in this digital world can be highly complex
Understanding this complex world and getting started in digital marketing can be very difficult for non-technical sales professional single business owners and marketers
This course is designed keeping in mind those budding marketers traditional sales professionals business operation and small business owners to help them navigate this complex digital world
Even though you may not be responsible for digital marketing understanding fundamentals nevertheless may go a long way in successfully running the business
This class was recorded live while explaining digital marketing concepts to a team of traditional sales and marketing professionals Since it was live you may hear some disturbance due to their questions (i have not edited them out to keep originality)
In this two hour class (first session) we discussed following topics
1 Fundamentals of marketing and digital marketing
2 Tools that can be used in digital marketing and some brief
3 Foundation of marketing - customer persona and consumer journey
4 how to navigate through sales funnel using different tools
5 We will discuss more details on those tools how to use them in future sessions
if you have any questions & feedback you are free to let us know
We considered the value of this course from many aspects, and finally summarized it for you from two aspects: skills and knowledge, and the people who benefit from it:
(Please note that our content is optimized through artificial intelligence tools and carefully reviewed by our editorial staff.)
What skills and knowledge will you acquire during this course?
Digital Marketing Strategies: Students will gain a strong foundation in digital marketing strategies, enabling them to create effective online marketing campaigns.
Customer Value Journey: They will learn the concept of the customer value journey, understanding how to lead customers through a structured path from awareness to conversion.
Sales Funnel Navigation: Learners will acquire the skills to effectively move potential customers through a sales funnel, optimizing the conversion process.
Customer Profiling: The course will teach students how to create detailed customer profiles for digital marketing, allowing for more targeted and personalized campaigns.
Fundamentals of Marketing: They will grasp the fundamentals of marketing, both in the traditional and digital contexts, providing a solid knowledge base for their marketing efforts.
Who will benefit from this course?
This course will benefit non-technical sales professionals, single business owners, and marketers who are looking to understand and navigate the complex world of digital marketing. It is designed to help them learn customer persona and customer value journey, as well as how to move customers through the sales funnel. By understanding the fundamentals of marketing and digital marketing, participants will be better equipped to successfully run their businesses.
