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Updated in [July 18th, 2023]
This course, Sales Skills: Maximizing Sales In A Bad Economy, is designed to help sales executives and business owners develop sales methodologies in an uncertain marketing climate. It covers the psychology of sales, the rules of the ‘Inspiring Challenger Sale’, optimal tailoring, the five market forces, how to do a PEST analysis, ‘The Warmer’ and ‘The Reframe’, customer mapping, the ‘agreement staircase’, the ‘assertiveness continuum’ and the creation of a ‘joined up approach’. Participants will learn how to build sales methodologies and apply them to their company’s marketing strategy, as well as how to inspire customers to learn and keep them coming back for more. By the end of the course, participants will have mastered competitive sales and understand what influences the decisions a customer will make.
Course Syllabus
Introduction
What Are The Behaviours Needed For Success
Inspiring Customers To Learn
Customer Decision Making
Taking Control
Conclusion