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Updated in [April 26th, 2023]

This course provides an overview of Snapchat marketing and how to use it to grow your brand and reach more followers. Participants will learn how to increase their friends/followers list, use unique marketing techniques to increase brand awareness, customize their Snapchat code, hook their followers into buying anything, understand their business and customers with Snapchat, create amazing content for their followers, and more.

[Applications]
After taking this course, students can apply the knowledge they have gained to create effective Snapchat marketing campaigns. They can use the techniques they have learned to increase their brand awareness and reach more followers. They can also customize their Snapchat code to make it more attractive to potential followers. Additionally, they can use the insights they have gained to create content that resonates with their followers and encourages them to purchase products or services. Finally, they can use the knowledge they have gained to better understand their business and their customers.

[Career Paths]
1. Social Media Manager: Social media managers are responsible for managing a company’s social media accounts, creating content, and engaging with followers. They must be knowledgeable about the latest trends in social media and be able to create content that resonates with their target audience. With the rise of Snapchat, social media managers must be able to create content that is tailored to the platform and understand how to use the platform to reach more followers.

2. Snapchat Influencer: Snapchat influencers are individuals who have a large following on the platform and use it to promote products and services. They must be creative and have an understanding of the platform’s features and how to use them to their advantage. As Snapchat continues to grow, influencers will become increasingly important in the marketing world.

3. Snapchat Content Creator: Snapchat content creators are responsible for creating content for the platform. They must be creative and have an understanding of the platform’s features and how to use them to their advantage. As Snapchat continues to grow, content creators will become increasingly important in the marketing world.

4. Snapchat Strategist: Snapchat strategists are responsible for developing and executing strategies for the platform. They must be knowledgeable about the latest trends in social media and be able to create strategies that are tailored to the platform and understand how to use the platform to reach more followers. As Snapchat continues to grow, strategists will become increasingly important in the marketing world.

[Education Paths]
1. Bachelor of Science in Digital Marketing: This degree path focuses on the use of digital marketing strategies to reach and engage customers. It covers topics such as search engine optimization, social media marketing, content marketing, and email marketing. Students will learn how to create effective campaigns, analyze data, and measure the success of their efforts. Additionally, they will gain an understanding of the latest trends in digital marketing and how to use them to their advantage.

2. Bachelor of Science in Business Administration: This degree path provides students with a comprehensive understanding of business principles and practices. It covers topics such as accounting, finance, economics, marketing, and management. Students will learn how to develop and implement strategies to increase profits, manage resources, and create value for their organization. Additionally, they will gain an understanding of the latest trends in business and how to use them to their advantage.

3. Master of Science in Social Media Marketing: This degree path focuses on the use of social media platforms to reach and engage customers. It covers topics such as content creation, analytics, and advertising. Students will learn how to create effective campaigns, analyze data, and measure the success of their efforts. Additionally, they will gain an understanding of the latest trends in social media marketing and how to use them to their advantage.

4. Master of Science in Digital Marketing: This degree path focuses on the use of digital marketing strategies to reach and engage customers. It covers topics such as search engine optimization, social media marketing, content marketing, and email marketing. Students will learn how to create effective campaigns, analyze data, and measure the success of their efforts. Additionally, they will gain an understanding of the latest trends in digital marketing and how to use them to their advantage.