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Updated in [July 17th, 2023]
Why social media is important.
Using social media to reach out to potential customers.
Social media has both advantages and disadvantages.
An overview of the most important social media tools.
When to blog, when to comment, and when to listen.
RSS, blogging, and podcasting have a business case.
How to incorporate social media into traditional public relations campaigns.
The fundamentals of search engine optimization (SEO).
Podcast creation, production, and distribution.
Concerning video-on-demand and webcasts.
Concerning social bookmarking and networking.
How to use Twitter to stay up to date on news and build communities.
HTML and RSS measurement methods
How to use any smart phone to live stream video to the web.
How to include photos, videos, and PowerPoint presentations from a social network on your website.
How social media can help businesses become more socially responsible.
Course Syllabus
Intro
Hands-On Training
Mobile
Case Studies
Wrap Up
Supplemental Resources