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Updated in [April 29th, 2023]

This course provides an overview of LinkedIn Ads & Marketing, and how to create and manage LinkedIn paid ads and marketing campaigns. Participants will learn how to make natural LinkedIn marketing campaigns, analyze results to improve campaigns, and set specific goals for their marketing and advertising. By the end of the course, participants will have the knowledge and skills to create and manage successful LinkedIn Ads & Marketing campaigns.

[Applications]
After taking this course, students should be able to create and manage LinkedIn paid ads and marketing campaigns. They should be able to make natural LinkedIn marketing campaigns and analyze results to improve campaigns. Additionally, they should be able to set specific goals for their marketing and advertising. Finally, they should be able to use LinkedIn Ads and Marketing to reach their target audience and measure the success of their campaigns.

[Career Paths]
1. Social Media Manager: A Social Media Manager is responsible for creating, managing, and optimizing social media campaigns for businesses. They are also responsible for developing strategies to increase brand awareness and engagement, as well as monitoring and responding to customer feedback. With the rise of LinkedIn Ads & Marketing, Social Media Managers are increasingly expected to have a strong understanding of how to create and manage LinkedIn campaigns.

2. Digital Marketing Strategist: A Digital Marketing Strategist is responsible for developing and executing digital marketing strategies for businesses. They are expected to have a deep understanding of the various digital marketing channels, including LinkedIn Ads & Marketing, and be able to create and manage campaigns that are tailored to the business’s goals.

3. Paid Advertising Specialist: A Paid Advertising Specialist is responsible for creating, managing, and optimizing paid advertising campaigns for businesses. They are expected to have a strong understanding of the various paid advertising channels, including LinkedIn Ads & Marketing, and be able to create and manage campaigns that are tailored to the business’s goals.

4. Content Marketer: A Content Marketer is responsible for creating, managing, and optimizing content marketing campaigns for businesses. They are expected to have a strong understanding of the various content marketing channels, including LinkedIn Ads & Marketing, and be able to create and manage campaigns that are tailored to the business’s goals. With the rise of LinkedIn Ads & Marketing, Content Marketers are increasingly expected to have a strong understanding of how to create and manage LinkedIn campaigns.

[Education Paths]
1. Bachelor's Degree in Digital Marketing: A Bachelor's Degree in Digital Marketing provides students with the knowledge and skills to create, manage, and analyze digital marketing campaigns. This degree program covers topics such as search engine optimization, social media marketing, content marketing, and digital analytics. Students will also learn how to use various digital marketing tools and platforms, such as LinkedIn Ads, to create effective campaigns.

2. Master's Degree in Social Media Marketing: A Master's Degree in Social Media Marketing provides students with the skills to create and manage social media campaigns. This degree program covers topics such as content creation, audience engagement, and analytics. Students will also learn how to use various social media platforms, such as LinkedIn, to create effective campaigns.

3. Certificate in Digital Advertising: A Certificate in Digital Advertising provides students with the knowledge and skills to create, manage, and analyze digital advertising campaigns. This certificate program covers topics such as search engine optimization, display advertising, and mobile advertising. Students will also learn how to use various digital advertising tools and platforms, such as LinkedIn Ads, to create effective campaigns.

4. Master's Degree in Digital Advertising: A Master's Degree in Digital Advertising provides students with the skills to create and manage digital advertising campaigns. This degree program covers topics such as search engine optimization, display advertising, and mobile advertising. Students will also learn how to use various digital advertising tools and platforms, such as LinkedIn Ads, to create effective campaigns.

The demand for digital marketing and advertising professionals is growing rapidly, and these degree paths provide students with the knowledge and skills to succeed in this field. With the increasing use of digital marketing and advertising tools, such as LinkedIn Ads, it is important for professionals to stay up-to-date on the latest trends and technologies. By pursuing one of these degree paths, students can gain the skills and knowledge necessary to create and manage successful digital marketing and advertising campaigns.

Course Syllabus

How to be Successful in Social Selling via LinkedIn

What Are LinkedIn Taglines?

Successfully Leveraging LinkedIn Pages

LinkedIn Overviews & Descriptions

Personal Brand Relevance on LinkedIn

LinkedIn Publishing Standards

LinkedIn Hashtags & Sharing

Keeping Your Audience Interested

LinkedIn Pages for Company Growth

Presenting Content

Logos

LinkedIn Service Company Pages

Engaging with Decision Makers