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Updated in [April 29th, 2023]

This course provides an overview of Tumblr Ads & Marketing. Students will learn how to create and manage paid Tumblr advertisements and marketing campaigns. They will also learn how to make natural Tumblr marketing campaigns and analyze results to improve campaigns. Additionally, students will learn how to set specific goals for their marketing and advertising. By the end of the course, students will have a comprehensive understanding of Tumblr Ads & Marketing and be able to create and manage successful campaigns.

[Applications]
After completing this course, students will be able to apply their knowledge of Tumblr Ads & Marketing to create and manage paid Tumblr advertisements and marketing campaigns. They will be able to make natural Tumblr marketing campaigns and analyze results to improve campaigns. Additionally, they will be able to set specific goals for their marketing and advertising.

[Career Paths]
1. Social Media Manager: Social media managers are responsible for creating and managing paid social media campaigns, such as those on Tumblr. They must be able to analyze the results of their campaigns and make adjustments to improve their performance. Additionally, they must be able to set specific goals for their campaigns and track their progress.

2. Digital Marketer: Digital marketers are responsible for creating and managing digital marketing campaigns, such as those on Tumblr. They must be able to analyze the results of their campaigns and make adjustments to improve their performance. Additionally, they must be able to set specific goals for their campaigns and track their progress.

3. Content Strategist: Content strategists are responsible for creating and managing content strategies for digital marketing campaigns, such as those on Tumblr. They must be able to analyze the results of their campaigns and make adjustments to improve their performance. Additionally, they must be able to set specific goals for their campaigns and track their progress.

4. Digital Advertising Specialist: Digital advertising specialists are responsible for creating and managing digital advertising campaigns, such as those on Tumblr. They must be able to analyze the results of their campaigns and make adjustments to improve their performance. Additionally, they must be able to set specific goals for their campaigns and track their progress.

The demand for these positions is growing as more businesses are turning to digital marketing and advertising to reach their target audiences. As such, these positions are expected to continue to be in high demand in the coming years. Additionally, the development of new technologies and platforms will create new opportunities for digital marketers and advertisers to reach their target audiences.

[Education Paths]
1. Bachelor of Science in Digital Marketing: This degree program provides students with the knowledge and skills to develop and manage digital marketing campaigns. Students learn how to use digital marketing tools, such as search engine optimization, social media marketing, and content marketing, to reach their target audiences. Additionally, students gain an understanding of analytics and data-driven decision-making to measure the success of their campaigns.

2. Master of Science in Social Media Marketing: This degree program focuses on the use of social media platforms to create and manage marketing campaigns. Students learn how to use social media to reach their target audiences, create content, and measure the success of their campaigns. Additionally, students gain an understanding of analytics and data-driven decision-making to measure the success of their campaigns.

3. Bachelor of Science in Advertising: This degree program provides students with the knowledge and skills to create and manage advertising campaigns. Students learn how to use traditional and digital advertising tools, such as television, radio, print, and online advertising, to reach their target audiences. Additionally, students gain an understanding of analytics and data-driven decision-making to measure the success of their campaigns.

4. Master of Science in Digital Advertising: This degree program focuses on the use of digital advertising tools to create and manage campaigns. Students learn how to use digital advertising tools, such as search engine optimization, social media marketing, and content marketing, to reach their target audiences. Additionally, students gain an understanding of analytics and data-driven decision-making to measure the success of their campaigns.

Course Syllabus

Introduction to Tumblr

Tumblr Users

Creating Your Profile

Tumblr Overview

Tumblr Blocks

Follower Basics

Reblogs, Likes, Notes, & More

Themes

Appearance Customization

Logo Branding

Text Post Creation

Photo Post Creation

Link Post Creation

Chat Post Creation

Audio Post Creation

Video Post Creation

Basics of Pages

Page Template Themes

Using Links

Images & Videos