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Updated in [August 13th, 2023]
Skills and Knowledge Acquired:
This course will provide students with the skills and knowledge necessary to build a successful startup. Students will learn the basics of the Customer Development Process, which includes gathering customer and marketplace feedback to rapidly develop and test ideas. They will also learn how to identify customer pain points and unmet needs in order to create a suitable business model. Additionally, students will gain an understanding of the importance of searching for the actual business model rather than simply executing a plan for a business model that the entrepreneur thinks will work.
Contribution to Professional Growth:
This course contributes to professional growth by teaching students the fundamentals of the Customer Development Process. By learning how to rapidly develop and test ideas, students will gain the skills necessary to build a successful startup. Through gathering customer and marketplace feedback, students will be able to identify customer pain points and unmet needs, allowing them to create a suitable business model. This course will provide students with the knowledge and skills needed to create a successful startup, thus contributing to their professional growth.
Suitability for Further Education:
This course provides a comprehensive introduction to the Customer Development Process, which is essential for building a successful startup. It covers the key steps needed to develop and test ideas, as well as how to gather customer and marketplace feedback. The course also emphasizes the importance of validating ideas with real-life customers and understanding their pain points and unmet needs. As such, this course is suitable for preparing further education in the field of entrepreneurship and startup development.
Course Syllabus
What We Now Know
History of the Corporation,Startups Are Not Smaller Versions of Large Companies,Waterfall Development,Customer vs. Product Development,Entrepreneurial EducationBusiness Models and Customer Development
Value Proposition,Customer Segments,Revenue Streams,Key Resources,Customer Development Processes,Minimum Viable Product,Market Opportunity AnalysisValue Proposition
Value Proposition and the Minimum Viable Product,Customer Archetype,MVP Physical && Web/Mobile,Common Mistakes With Value PropositionCustomer Segments
Product Market Fit,Rank and Day in the Life,Multiple Customer Segments,Market Types Introduction: Existing, Resegmented, New, Clone,Consequences of Not Understanding a MarketChannels
Distribution Channels Overview,Web Distribution,Physical Distribution,Direct Channel Fit,Indirect Channel Economics,OEM Channel EconomicsCustomer Relationships
Paid Demand Creation,Earned Demand Creation,Get Physical,Viral Loop,Web Customer Acquisition CostsRevenue Models
How Do You Make Money,Revenue Streams and Price,Direct and Ancillary Models,Common Startup Mistakes,Market Types and Pricing,Single and Multiple Side Markets,Revenue First Companies,Market Size and SharePartners
Partner Definition,Partner Resources,Partner Types,Greatest Strategic Alliance,Joint Business DevelopmentResources, Activities and Costs
Four Critical Resources,Financial Resources,Human Resources,Qualified Employees and Culture,Intellectual Property Overview
