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Updated in [March 06th, 2023]

1. Leadership Communication: Learners can gain the skills to effectively communicate their ideas and stories to their audience. They will learn how to craft compelling stories that will capture the attention of their audience and make a lasting impact.

2. The Branding-You Audit: Learners will gain an understanding of their personal brand and how to use it to their advantage. They will learn how to assess their current brand and develop strategies to improve it.

3. Branding-You Insight: Learners will gain insight into the branding process and how to create a unique and powerful brand. They will learn how to create a brand that stands out from the competition and resonates with their target audience.

4. Goals: Learners will gain the skills to set and achieve their goals. They will learn how to create a plan of action and stay motivated to reach their goals. They will also learn how to measure their progress and adjust their strategies as needed.

[Applications]
The application of this course can be seen in many areas. It can help individuals to become better communicators and leaders, as they learn how to use storytelling to create maximum impact. It can also help organizations to create a strong brand identity and to develop a clear vision for their future. Additionally, it can help individuals to identify their personal goals and to create a plan to achieve them. Finally, it can help individuals to develop a better understanding of their own strengths and weaknesses, and to use this knowledge to become more successful.

[Career Paths]
1. Brand Strategist: Brand strategists are responsible for developing and executing strategies to build and maintain a company’s brand identity. They work closely with marketing teams to create campaigns that will help to increase brand awareness and loyalty. They also analyze customer feedback and market trends to ensure that the brand is staying relevant and competitive. This role is becoming increasingly important as companies look to differentiate themselves in a crowded marketplace.

2. Content Marketer: Content marketers are responsible for creating and distributing content that is engaging and informative. They use storytelling techniques to create content that resonates with their target audience and drives conversions. Content marketers must be able to identify trends and create content that is timely and relevant. As the demand for content continues to grow, content marketers are becoming increasingly important in the marketing mix.

3. Social Media Manager: Social media managers are responsible for managing a company’s social media presence. They create content, monitor conversations, and engage with customers on social media platforms. They must be able to identify trends and create content that resonates with their target audience. As social media continues to evolve, social media managers must stay up to date on the latest trends and technologies to ensure that their content is effective.

4. Digital Storyteller: Digital storytellers are responsible for creating compelling stories that engage and inform their audience. They use a variety of digital tools and techniques to create stories that are engaging and memorable. Digital storytellers must be able to identify trends and create content that resonates with their target audience. As the demand for digital storytelling continues to grow, digital storytellers are becoming increasingly important in the marketing mix.

[Education Paths]
1. Bachelor of Arts in Communications: This degree path focuses on the fundamentals of communication, including public speaking, writing, and media relations. It also covers topics such as interpersonal communication, organizational communication, and media studies. This degree path is ideal for those interested in developing their leadership communication skills, as it provides a comprehensive understanding of the communication process and how to effectively use it to influence and engage audiences. Additionally, this degree path is becoming increasingly popular as the need for effective communication in the workplace continues to grow.

2. Master of Arts in Strategic Communication: This degree path focuses on the strategic aspects of communication, such as developing and executing communication plans, managing campaigns, and analyzing data. It also covers topics such as crisis communication, digital media, and public relations. This degree path is ideal for those interested in developing their storytelling skills, as it provides a comprehensive understanding of how to craft and deliver effective messages to target audiences. Additionally, this degree path is becoming increasingly popular as the need for effective communication in the workplace continues to grow.

3. Master of Science in Leadership Communication: This degree path focuses on the leadership aspects of communication, such as developing and executing communication strategies, managing teams, and leading change. It also covers topics such as organizational culture, conflict resolution, and team dynamics. This degree path is ideal for those interested in developing their storytelling skills, as it provides a comprehensive understanding of how to effectively lead and motivate teams through effective communication. Additionally, this degree path is becoming increasingly popular as the need for effective communication in the workplace continues to grow.

4. Doctor of Philosophy in Communication: This degree path focuses on the research aspects of communication, such as developing and executing research projects, analyzing data, and writing scholarly papers. It also covers topics such as communication theory, media studies, and rhetoric. This degree path is ideal for those interested in developing their storytelling skills, as it provides a comprehensive understanding of how to effectively use research to inform and shape communication strategies. Additionally, this degree path is becoming increasingly popular as the need for effective communication in the workplace continues to grow.

Course Syllabus

The Power of Storytelling

It All Starts with the Audience

The Structure of a Great Story – Visual Mind Mapping

Visual Narrative Mapping Applied