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Updated in [April 26th, 2023]
This course provides an overview of how to use Tik Tok to grow your brand or business in 2020. It covers topics such as creating content, understanding the platform, and using analytics to measure success. Participants will learn how to create engaging content, use the platform to reach their target audience, and measure the success of their campaigns. Additionally, the course will discuss the importance of staying up-to-date with the latest trends and best practices. By the end of the course, participants will have the knowledge and skills to effectively use Tik Tok to grow their brand or business.
[Applications]
After taking this course, participants can apply the knowledge they have gained to create a successful Tik Tok strategy for their brand. They can use the platform to create engaging content, build relationships with their audience, and increase their reach. Additionally, they can use the platform to promote their products and services, as well as to gain insights into their target market. Finally, they can use the platform to measure the success of their campaigns and adjust their strategies accordingly.
[Career Paths]
1. Social Media Manager: Social media managers are responsible for creating and managing content on social media platforms such as Tik Tok. They are also responsible for monitoring and responding to comments and messages, as well as engaging with followers. As Tik Tok continues to grow in popularity, the demand for social media managers with experience in the platform is increasing.
2. Influencer Marketing Manager: Influencer marketing managers are responsible for connecting brands with influencers on Tik Tok. They are responsible for researching and identifying influencers, negotiating deals, and managing campaigns. As Tik Tok continues to grow, the demand for influencer marketing managers with experience in the platform is increasing.
3. Content Creator: Content creators are responsible for creating content for Tik Tok. They are responsible for creating videos, images, and other content that is engaging and entertaining. As Tik Tok continues to grow, the demand for content creators with experience in the platform is increasing.
4. Video Editor: Video editors are responsible for editing videos for Tik Tok. They are responsible for editing videos to make them more engaging and entertaining. As Tik Tok continues to grow, the demand for video editors with experience in the platform is increasing.
[Education Paths]
1. Bachelor of Science in Digital Marketing: This degree path focuses on the fundamentals of digital marketing, including social media, search engine optimization, and analytics. It also covers topics such as web design, content creation, and digital advertising. With the rise of social media platforms such as Tik Tok, this degree path is becoming increasingly popular as it provides students with the skills and knowledge to effectively use these platforms to promote their brand.
2. Bachelor of Science in Business Administration: This degree path focuses on the fundamentals of business, including finance, accounting, and management. It also covers topics such as marketing, operations, and strategy. With the rise of social media platforms such as Tik Tok, this degree path is becoming increasingly popular as it provides students with the skills and knowledge to effectively use these platforms to promote their brand and grow their business.
3. Master of Science in Social Media Marketing: This degree path focuses on the fundamentals of social media marketing, including content creation, analytics, and advertising. It also covers topics such as influencer marketing, customer engagement, and brand building. With the rise of social media platforms such as Tik Tok, this degree path is becoming increasingly popular as it provides students with the skills and knowledge to effectively use these platforms to promote their brand and grow their business.
4. Master of Science in Digital Media: This degree path focuses on the fundamentals of digital media, including web design, content creation, and analytics. It also covers topics such as digital marketing, user experience, and data science. With the rise of social media platforms such as Tik Tok, this degree path is becoming increasingly popular as it provides students with the skills and knowledge to effectively use these platforms to promote their brand and grow their business.
Course Syllabus
TIk Tok Algorithm
Content Creation Strategy