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Updated in [July 17th, 2023]
By taking this course, learners will gain the experience and expertise to unlock the power of video and visual communication in sales. They will learn how to create highly effective sales videos, understand the philosophies of “The Visual Sale”, and be introduced to the Selling 7 – the seven videos guaranteed to deliver marketing and sales results. Learners will also gain an understanding of why video is important for all sales teams, where to focus their time and energy, and an introduction to the strategies used by some of the best “video-first” sales teams around the world. With this knowledge, learners will be able to create more engaging sales videos, shorten the sales cycle, and build more trust with their prospects and customers.
Course Syllabus
Introduction
Video Content and Today's Changing Buyer
Leveraging a Buyer-Centric Video Sales Strategy
Using Video in Your Everyday Sales Communication
A Structure for Effective Sales Videos