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Updated in [July 18th, 2023]
This course overview will provide an overview of the 9 best web analytics tools for 2022, both free and paid. It will cover topics such as Google Analytics, MonsterInsights, HubSpot, Mixpanel, Google Optimize, Hotjar, Kissmetrics, Matomo, and Semrush. The course will also provide an introduction to each tool, as well as a step-by-step guide on how to use them. Additionally, the course will provide links to helpful resources such as marketing hacks, custom dimensions, outbound link tracking, CRM, eCommerce email marketing, landing page creation, and GDPR. Finally, the course will provide a link to a free training program to help users get started with Google Analytics.