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Updated in [July 18th, 2023]
This course, "A complete journey to web analytics using R tool", provides a comprehensive overview of web analytics and the R Studio tool. It begins with an introduction to web analytics and the R Studio, and covers basic commands used in the R Studio, such as variables and vectors. It then moves on to cover topics such as authentication to the Google API, validation, and extracting data. The course also covers website visitor analysis, tracking of marketing, and measuring return on investment. Finally, the course covers visualization of information and map plotting.
Course Syllabus
Introduction to the course
Why Web Analytics
The Web Analytics Framework
Introduction to R Studio
R Studio Basics
Introduction to Google Analytics in R
Analyzing website behavior
Visualization in R
Introduction to Time Series
Further Resources and links