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Updated in [July 18th, 2023]
This course provides an overview of Web Analytics and Key Performance Indicators (KPIs). Participants will learn how to use web analytics tools to measure website performance, visitor feedback, and data provided. They will also learn how to use Google Analytics to track and measure web traffic, traffic sources, goals, conversions, and other metrics. Finally, participants will gain an understanding of how to use KPIs to evaluate the performance of an organization and its strategies.
Course Syllabus
Course Content