❗The content presented here is sourced directly from Udemy platform. For comprehensive course details, including enrollment information, simply click on the 'Go to class' link on our website.
Updated in [July 18th, 2023]
This Web Analytics Training Course provides an overview of the key ideas and web analytics processes. Participants will learn how to use web analytics to encourage more visitors to flow through their web pages and convert them into inquiries, leads and sales. They will be shown how the science, tools and technologies of web analytics come together to give them a rich picture of visitor characteristics and behavior. The course will also discuss the importance of choosing Key Performance Indicators (KPIs) and how to use them to improve. Additionally, the course will cover examples of Web-based Analytics such as Klout, Google Analytics, and Microsoft adCenter Analytics, as well as Affiliate, Internet, and Referral Marketing. By the end of the course, participants will have a better understanding of Web Analytics and how to use it to measure Web site traffic and for business and market research.
Course Syllabus
Introduction
Different Web Analytics Tools & Process of Web Analytics
Use of View and Filters
Understanding Different Tabs, Reports and Data Available in it
Email reporting, Iteration & Analysis
