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Updated in [October 16th, 2023]

What does this course tell?
(Please note that the following overview content is from the original platform)
Did you know that 70% of annual revenue recorded by florists in the floristry industry is from floral events such as Mother's Day, Valentine's Day, Christmas and so on? The floristry industry is rapidly evolving in the 21st Century, like many other businesses. So what do you need to know before venturing into the floral business? It's simple: you need to learn floral design's underlying elements and principles. The bedrock of every successful business endeavour lies in its ability to uphold and operate its established guiding principles. Learn how to combine different pieces to create an overall emotion or fulfil a purpose. Colour is a central part of any floral design - so give attention to your choices. For example, some colours are naturally soothing but others may irritate people. As a florist, you need to understand how colours relate to each other and work together, which guides you in choosing the perfect colour scheme for your floral design.
This course will provide you with different theories and practices of flower arrangements in different cultures. We commonly use specific shapes and formats to supply the preliminary flower arrangement. The traditional design work practised in varying cultures can differ in appearance and technique. Lines, symmetry and shapes dominate western design, while Europeans prefer different aspects and forms of botany. Eastern (Ikebana) style celebrates simplicity and symbolism. Discover the variety of popular flower arrangements, such as Carnation Balls and Autumn Rose Medleys, to mention but a few, and learn the step-by-step procedures to create each one. Research how to make the most attractive floral arrangements either for sale or for an event through the art of flower arrangement. Communicate with your flowers and apply your personality and unique touches to a floral arrangement. A vase should complement the visual appearance and underline the natural beauty of flowers. Find a perfect vase or create a container for your flower arrangement.
Professionalism is the key to success in the floristry industry. It is what makes you stand out. Learn the roles and responsibilities of a proficient wedding florist and how to make a wedding bouquet and decorate the ceremony and reception area competently. In addition, we will equip you with the knowledge of designing floral arrangements for a funeral, the funeral flower culture, funeral etiquette, making a wreath, popular funeral flowers and their meaning. This course will help you start your journey as a florist in the ever-blooming floristry business. If you aspire to go into the floristry industry and want to succeed, enrol in this course today.


We considered the value of this course from many aspects, and finally summarized it for you from two aspects: skills and knowledge, and the people who benefit from it:
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What skills and knowledge will you acquire during this course?
During this course, students will acquire the following skills and knowledge:
1. Understanding floral design principles: Students will learn the underlying elements and principles of floral design, including how to combine different pieces to create a desired emotion or fulfill a specific purpose.
2. Color theory and selection: Students will gain an understanding of how colors relate to each other and work together in floral design. They will learn how to choose the perfect color scheme for their arrangements, considering factors such as the mood they want to create and the preferences of their target audience.
3. Cultural influences on floral design: Students will explore different theories and practices of flower arrangements in various cultures. They will learn about the different shapes, formats, and techniques used in traditional design work across different regions.
4. Popular flower arrangements: Students will discover a variety of popular flower arrangements, such as Carnation Balls and Autumn Rose Medleys. They will learn step-by-step procedures to create each arrangement, gaining practical skills in creating attractive floral designs.
5. Personalization and creativity: Students will learn how to communicate with flowers and apply their own personality and unique touches to floral arrangements. They will understand the importance of selecting a vase or creating a container that complements the visual appearance and enhances the natural beauty of the flowers.
6. Professionalism in the floristry industry: Students will gain knowledge of the roles and responsibilities of a proficient wedding florist. They will learn how to make a wedding bouquet and decorate the ceremony and reception area competently. Additionally, they will learn about designing floral arrangements for funerals, including funeral flower culture, etiquette, making wreaths, and the meaning of popular funeral flowers.
Who will benefit from this course?
This course on Floral Design Principles for Events will benefit individuals who are interested in or pursuing a career in the floristry industry. Specifically, it will be beneficial for:
1. Florists: This course will provide florists with the necessary knowledge and skills to create visually appealing and emotionally impactful floral designs for various events. They will learn about color theory, different flower arrangement techniques, and how to choose the right vase or container for their designs. Additionally, florists will gain expertise in designing floral arrangements for weddings and funerals, which are important aspects of their profession.
2. Event Planners: Event planners can benefit from this course as it will enhance their understanding of floral design principles. They will learn how to effectively communicate with florists and make informed decisions regarding color schemes, flower choices, and overall floral arrangements for different events. This knowledge will enable them to create visually stunning and cohesive event designs.
3. Wedding Planners: Wedding planners can greatly benefit from this course as it focuses on the roles and responsibilities of a proficient wedding florist. They will learn how to create beautiful wedding bouquets, decorate the ceremony and reception areas, and ensure that the floral arrangements align with the couple's vision. This knowledge will enable wedding planners to provide comprehensive and top-notch services to their clients.
4. Funeral Directors: Funeral directors can benefit from this course as it covers the art of designing floral arrangements for funerals. They will learn about funeral flower culture, etiquette, and the meaning behind popular funeral flowers. Additionally, they will gain knowledge on making wreaths and creating meaningful floral tributes for funeral services. This course will equip funeral directors with the necessary skills to provide comforting and personalized floral arrangements for grieving families.

Course Syllabus

Elements and Principles of Floral Design

Events Floral Arrangements

Course assessment