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Updated in [April 26th, 2023]

This course provides an overview of how to use YouTube to grow a business. It covers topics such as how to expand a business's reach using the YouTube platform, how to grow a YouTube following, how to drive traffic to products and services, how to build a mailing list using YouTube, how to grow a local business using YouTube, how to grow an audience, how to start a YouTube channel, how to create custom thumbnails, how to create custom advertisements, and how to create a YouTube channel header and avatar. Participants will gain the knowledge and skills necessary to effectively use YouTube to grow their business.

[Applications]
After taking this course, participants can apply the knowledge they have gained to create a successful YouTube marketing strategy. They can use the platform to grow their business, drive traffic to their products and services, build a mailing list, and grow an audience. Additionally, they can create custom thumbnails, advertisements, channel headers, and avatars to make their channel stand out. With the right strategy, participants can use YouTube to reach their target audience and increase their business’s visibility.

[Career Paths]
1. YouTube Content Creator: YouTube Content Creators are responsible for creating engaging content for their YouTube channels. They must be able to create videos that are entertaining, informative, and visually appealing. They must also be able to optimize their videos for SEO and use analytics to track their performance. This job is becoming increasingly popular as more businesses are turning to YouTube as a marketing tool.

2. YouTube Channel Manager: YouTube Channel Managers are responsible for managing the day-to-day operations of a YouTube channel. They must be able to create content strategies, manage the channel’s budget, and optimize the channel for SEO. They must also be able to analyze the performance of the channel and make adjustments as needed. This job is becoming increasingly important as businesses are turning to YouTube as a marketing tool.

3. YouTube Advertising Manager: YouTube Advertising Managers are responsible for creating and managing advertising campaigns on YouTube. They must be able to create effective ads that are targeted to the right audience and optimize them for maximum performance. They must also be able to analyze the performance of the ads and make adjustments as needed. This job is becoming increasingly important as businesses are turning to YouTube as a marketing tool.

4. YouTube Influencer: YouTube Influencers are responsible for creating content that resonates with their audience and drives engagement. They must be able to create content that is entertaining, informative, and visually appealing. They must also be able to build relationships with their audience and use analytics to track their performance. This job is becoming increasingly popular as more businesses are turning to YouTube as a marketing tool.

[Education Paths]
1. Bachelor of Science in Digital Marketing: This degree path focuses on the use of digital marketing tools and strategies to reach and engage customers. It covers topics such as search engine optimization, social media marketing, content marketing, email marketing, and more. It also provides students with the skills to create and manage digital campaigns, analyze data, and develop strategies to increase customer engagement. The developing trend in this field is the use of artificial intelligence and machine learning to optimize digital marketing campaigns.

2. Bachelor of Science in Business Administration: This degree path focuses on the fundamentals of business, such as accounting, finance, economics, and management. It also covers topics such as marketing, operations, and strategy. Students learn how to develop and implement business plans, analyze data, and make decisions. The developing trend in this field is the use of data analytics to make better decisions and improve business performance.

3. Bachelor of Science in Computer Science: This degree path focuses on the fundamentals of computer science, such as programming, algorithms, data structures, and software engineering. It also covers topics such as artificial intelligence, machine learning, and web development. Students learn how to design and develop software applications, analyze data, and create algorithms. The developing trend in this field is the use of cloud computing and big data to create more efficient and powerful applications.

4. Bachelor of Science in Media and Communications: This degree path focuses on the use of media and communication tools to reach and engage customers. It covers topics such as digital media, advertising, public relations, and social media. It also provides students with the skills to create and manage campaigns, analyze data, and develop strategies to increase customer engagement. The developing trend in this field is the use of virtual reality and augmented reality to create immersive experiences.